Should Sellers Take Personal Letters From Homebuyers Seriously?

In the competitive market for a home that exists in many parts of the country, more buyers are embracing a novel tool: adding to their offers a heartfelt letter and a family photo in hopes of swaying the seller to choose their bid.

“It is very common these days. It is so competitive out there. I think you’ve got to pull out all the stops,” says Klaus Gosma, a Redfin agent in Seattle. “If all other things are equal, [a compelling letter and photo] could be a scenario that may make a difference. Most people are going to make the logical choice, but some people are going to be more emotional.” Read more here.

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